Privacy Policy


Privacy Policy

The protection of your personal data is very important to us. We treat this topic with a great deal of care and therefore inform you in the following about the handling of your personal data when visiting our website.

Personal data means any information relating to an identified or identifiable natural person, such as name, address and e-mail address.

1. Controller

The responsible controller according to Art. 4 para. 7 of the General Data Protection Regulation (GDPR) is Sherpas Digital Ventures GmbH, Manteuffelstraße 77, 10999 Berlin, Germany, privacy@shr.ps.

2. Purpose and legal basis for the processing of personal data

a. When visiting our website

While visiting our website we only collect the data that your browser transmits to our server.

This is the following information required to display our website to you and to ensure stability and security: IP address, date and time of the request, content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request comes (referrer), browser, operating system and its user interface, language and version of the browser software, cookies. These data do not enable us to identify specific individuals.

The data is stored by us for technical security reasons, e.g. to prevent attacks on our web server; however, the data is anonymized after seven days at the latest by shortening the IP address at domain level, so that it is no longer possible to establish any reference to the individual website user. The legal basis for the processing described above is Art. 6 para. 1 sentence 1 lit. f GDPR (processing is necessary in relation with controller’s legitimate interests).

b. Processing of Personal Data to Provide Services to Our Customers and For the Conduct of Our General Business Activity

We also process personal data in order to provide our services to our customers and as part of other activities that are part of the conduct of our business.

Depending on the type of service we provide, the way we process personal data may vary. For example, we process personal data about the responsible contact persons at our customers in order to prepare and process the contractual relationship with our customers and for our own marketing purposes as ad within the limits of the law. We may also process personal data about our customers' employees or our customers' customers to the extent necessary to assist the customer in developing or improving its business processes. To the extent required by law, we may act in this context as our customer's so-called data processor on the basis of an agreement pursuant to Art. 28 GDPR. The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR to the extent that processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures at the request of the data subject, or Art. 6 para. 1 lit. f) GDPR to safeguard our legitimate interests or the legitimate interests of our customer while safeguarding the interests or fundamental rights and freedoms of the data subject. Finally, we are entitled to a certain extent to fulfil legal obligations (e.g. data retention pursuant to applicable accounting and tax regulations) on the basis of Art. 6 para. 1 lit. c) GDPR for the processing of personal data.

Such personal data will only be stored for as long as the respective purpose requires (e.g. for the fulfilment of statutory retention obligations for the respective prescribed retention period or for the execution of the contract for the duration of the contract).

To the extent necessary in connection with the performance of the aforementioned service or other business activities, we may also transfer personal data to third parties, e.g. to hardware or software service providers used by us or our customer (e.g. hosting providers, data centers, etc.) in compliance with the requirements of the law.

3. Use of cookies

In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are text files containing information on the use of our service (websites visited, number of visits, visiting times, length of stay on individual pages, browser used, operating system used, etc.), which are stored on your hard drive/device if you permit such storage via the setting of your browser.

Cookies cannot run programs or transmit viruses to your computer. Cookies are used to make our website more user-friendly and effective. This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Session Cookies: We use session cookies on our website in order to understand how users interact with our website and their interest in the content offered on the website. Session cookies are automatically deleted when you close your web browser. Session cookies store a so-called session ID, with which different requests of your browser can be assigned to the common session.

  • Permanent Cookies: In addition, we use so-called permanent cookies on our website. This helps us understand whether different visits to our website over a longer period of time come from one or different visitors to our website, in order to be able to measure the interest in our website. The permanent cookies we use have a lifetime of two years.

Please note that the cookies we use do not store any personal data and therefore we cannot draw any conclusion about your identity.

For the cookies used in the context of Google Analytics, please see the information below in section 4.

You can deactivate the option to save these cookies at any time in the system settings of your browser and delete existing cookies. Every user can view our website without cookies. However, the proper functioning of our website could be impaired if you do not accept cookies.

4. Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", text files, which are stored on your computer and allows us an analysis of your use of the website. The information generated by the Cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within the Member States of the European Union or in other states of the European Economic Area before such transfer occurs. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and internet use. The IP address transmitted by your browser in relation with Google Analytics will not be combined with other Google data.

You may refuse the storage of the cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the Cookie and relating to your use of the website (including your IP address) and from such processing by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

This website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are processed only in shortened form, in order to rule out a potential personal identification of our website users.

Further information on the purpose and scope of data collection and its processing by Google can be found in Google’s overview regarding data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, and in Google’s privacy policy: http://www.google.de/intl/de/policies/privacy. Google has submitted to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).

We use Google Analytics to analyze and improve the use of our website. Using the insights gained from Google Analytics, we can improve our website and make it more interesting for you as a user. The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f GDPR.

With Google Tag Manager we can manage so-called website tags via an interface and thus integrate Google Analytics or other Google services. The Tag Manager as such does not process any personal data, but only the integrated services (e.g. Google Analytics, see above).

5. Facebook Website Custom Audience

Our website uses the retargeting technology "Website Custom Audience" of the social network Facebook (Facebook Ireland Ltd. Hanover Ranch, 5-7 Hanover Quay, Dublin 2, Ireland) and enables us to show our website visitors who have already been interested in our product range and are Facebook members, also on Facebook via the Facebook ad network for advertisements and offers relevant to them.

For this purpose, so-called Facebook retargeting pixels are integrated on our websites, which enable Facebook to record you as a visitor to our websites using a pseudonym and to use the data as a basis for our Facebook ads on Facebook. Personal data is not collected or stored by you and is therefore not identifiable to us. Facebook does not link the data collected via retargeting pixels with the user data stored about you on Facebook. We would like to point out that the aforementioned tracking procedure enables Facebook to identify a user via numerous websites.

Opt-Out: You can object to the use of Facebook's website Custom Audiences for the future via https://www.facebook.com/settings/?tab=ads and http://www.youronlinechoices.com/de/praferenzmanagement/ .

For more information about privacy and your privacy settings, please visit https://www.facebook.com/settings/?tab=ads and https://www.facebook.com/about/privacy/.

6. Twitter Retargeting

On our website, content from Twitter, a service provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. If you are registered with Twitter, Twitter, Inc. can assign the access to the above contents and functions to the profiles of its users there.

Twitter is certified under the EU-US Privacy Shields. Further details on Twitter can be found in the Twitter Privacy Policy: https://twitter.com/de/privacy.

You can set up an opt-out under the following link: https://twitter.com/personalization.

7. Linkedin Retargeting

Our website may include content from LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland), which LinkedIn may associate with your profile there (if you are registered there). For further details, please refer to the LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

You can set up an opt-out under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

8. Your rights

You have the following rights with regard to personal data related to you:

  • Right of access (Art. 15 GDPR),
  • Right to rectification (Art. 16 GDPR),
  • Right to erasure (Art. 17 GDPR, “right to be forgotten”),
  • Right to restriction of processing (Art. 18 GDPR),
  • Right to object to processing (Art. 21 GDPR),
  • Right to data portability (Art. 20 GDPR).

You also have the right to complain about us to a data protection supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement if you consider that the processing of personal data related to you is unlawful.

9. No automated individual decision making, including profiling

Please note that in the context of the use of our website and the use of our offers/services offered on our website you will not be subject to an individual decision based exclusively on automated processing - including profiling - which has a legal effect on you or significantly impairs you in a similar manner.